- About USA Sports
a. USA Sports, previously known as Verizon Media, is a technology and media company that provides a range of services. We serve our consumers, partners, advertisers and talent through our portfolio of digital platforms, products and services offered under our AOL, USA Sports and other brands.
- Our Privacy Pledge
a. Our commitment is to put users first. We strive to be transparent about how we collect and use your information, to keep your information secure and to provide you meaningful choices.
- Your Controls
a. We believe you should have tools to control your information. You can find controls to manage or review your account information, marketing preferences, location data, and search history at Privacy Controls. Some of our Services provide additional controls and privacy practices. (See, Details for Specific Products and Services)
- Information Collection and Use – General
a. Certain categories of information collected by USA Sports are necessary to use our Services, such as the information you must provide when registering for some Services. We may collect and combine information when you interact with USA Sports Services information outlined below:
b. Information You Provide to Us. We may collect the information that you provide to us, such as:
i. When you create an account with a USA Sports Service or brand. (Please note, when you use our Services, we may recognize you or your devices even if you are not signed in to our Services.) USA Sports may use device IDs, cookies, and other signals, including information obtained from third parties, to associate accounts and/or devices with you.
ii. When you use our Services to communicate with others or post, upload or store content (such as comments, photos, voice inputs, videos, emails, messaging services and attachments).
iii. USA Sports analyzes and stores all communications content, including email content from incoming and outgoing mail. This allows us to deliver, personalize and develop relevant features, content, advertising and Services.
iv. When you otherwise use our Services, such as title queries, watch history, page views, search queries, view the content we make available or install any USA Sports software such as plugins.
v. When you sign up for paid Services, use Services that require your financial information or complete transactions with us or our business partners, we may collect your payment and billing information.
c. Device Information. We collect information from your devices (computers, mobile phones, tablets, etc.), including information about how you interact with our Services and those of our third-party partners and information that allows us to recognize and associate your activity across devices and Services. This information includes device specific identifiers and information such as IP address, cookie information, mobile device and advertising identifiers, browser version, operating system type and version, mobile network information, device settings, and software data. We may recognize your devices to provide you with personalized experiences and advertising across the devices you use.
d. Location Information. We collect location information from a variety of sources. You can learn more about and manage your location permissions on our Locations page and by visiting the location settings tool on your devices.
e. Information from Cookies and Other Technologies.
i. We collect information when you access content, advertising, sites, interactive widgets, applications, and other products (both on and off of our Services) where USA Sports data collection technologies (such as web beacons, development tools, cookies and other technologies, etc.) are present. These data collection technologies allow us to understand your activity on and off our Services and to collect and store information when you interact with Services we offer to partners.
ii. This information also includes the kind of content or ads served, viewed or clicked on; the frequency and duration of your activities; the sites or apps you used before accessing our Services and where you went next; whether you engaged with specific content or ads; and whether you went on to visit an advertiser’s website, downloaded an advertiser’s app, purchased a product or service advertised, or took other actions.
f. Information from Others. We collect information about you when we receive it from other users, third-parties, and affiliates, such as:
i. When you connect your account to third-party services or sign in using a third-party partner (like Facebook or Twitter).
ii. From publicly-available sources.
iii. From advertisers about your experiences or interactions with their offerings.
iv. When we obtain information from third-parties or other companies, such as those that use our Services. This may include your activity on other sites and apps as well as information those third-parties provide to you or us.
- How We Use This Information
a. We are able to deliver, personalize, and improve our Services by combining and using the information we have about you (including information we receive on and off our Services) to understand how you use and interact with our Services and the people or things you’re connected to and interested in. We also may use the information we have about you for the following purposes:
i. Provide, maintain, improve, and develop relevant features, content, and Services.
ii. Analyze your content and other information (including emails, instant messages, posts photos, attachments, and other communications). You can review and control certain types of information tied to your USA Sports account by using Privacy Controls.
iii. Fulfill your requests and when authorized by you.
iv. Help advertisers and publishers connect to offer relevant advertising in their apps and websites.
v. Match and serve targeted advertising (across devices and both on and off of our Services) and provide targeted advertising based on your device activity, inferred interests and location information.
vi. Contact you with information about your account or with marketing messages, which you can also control.
vii. Associate your activity across our Services and your different devices as well as associate any accounts you may use across USA Sports Services together. We may associate activity and accounts under a single user ID.
viii. Carry out or support promotions.
ix. Conduct research and support innovation.
x. Create analytics and reports for external parties, including partners, publishers, advertisers, apps, third-parties and the public regarding the use of and trends within our Services and ads, including showing trends to partners regarding general preferences, the effectiveness of ads and information on user experiences. These analytics and reports may include aggregate or pseudonymized information.
xi. Provide location-based Services, advertising, search results, and other content consistent with your location settings.
xii. Combine information we have about you with information we obtain from business partners or other companies, such as your activities on other sites and apps.
xiii. Detect and defend against fraudulent, abusive, or unlawful activity.
b. We provide you with controls to manage your experience with us. For example, you can review or edit your account information, manage your marketing preferences, or opt out of targeted ads. If you opt out, you will continue to see ads, but they may not be as relevant or useful to you.
c. If you are located in the European Union or European Economic Area or in the UK (EU/EEA/UK), please see Section 10 “Our Legal Bases for Processing Information” for more information that applies to your use of our Services.
- How We Share This Information
i. With Your Consent. We will share information with companies, organizations or individuals outside of USA Sports when we have your consent.
ii. Within USA Sports. Information may also be shared within USA Sports, including with other USA Sports Services and affiliates. USA Sports affiliates may use the information in a manner consistent with their privacy policies.
iii. With Partners. We may share your information with nonaffiliated companies who are:
Trusted Partners. We provide user information to trusted partners who work on behalf of or with USA Sports based on our directions and in compliance with appropriate confidentiality measures. Learn more.
Advertising, Analytics and Business Partners (Limited to Non-Personally Identifiable Information). We may share aggregated or pseudonymous information (including demographic information) with partners, such as publishers, advertisers, measurement analytics, apps, or other companies. For example, we may tell an advertiser how its ads performed or report how many people installed an app after seeing a promotion. We do not share personally identifiable information (like phone number or email address) with these partners, such as publishers, advertisers, ad agencies, or analytics partners.
When you use third-party apps, websites or other products integrated with our Services, they may collect information about your activities subject to their own terms and privacy policies.
iv. For Legal and Other Purposes. We may access, preserve and disclose information to investigate, prevent, or take action in connection with: (i) legal process and legal requests; (ii) enforcement of the Terms; (iii) claims that any content violates the rights of third-parties; (iv) requests for customer service; (v) technical issues; (vi) protecting the rights, property or personal safety of USA Sports, its users or the public; (vii) establishing or exercising our legal rights or defending against legal claims; or (viii) as otherwise required by law.
This may include responding to lawful governmental requests. Learn more about how we evaluate and respond to these requests.
v. New Ownership. If the ownership or control of all or part of USA Sports or a specific Services changes as a result of a merger, acquisition or sale of assets, we may transfer your information to the new owner.
- Details for Specific Products and Services
a. Additional privacy practices for certain USA Sports Services are included here.
- Information Security and Data Retention
a. USA Sports has technical, administrative and physical safeguards in place to help protect against unauthorized access, use or disclosure of customer information we collect or store.
b. USA Sports will retain your personal information for as long as necessary to provide the applicable USA Sports Services to you. In some cases, USA Sports has certain business or legal requirements that result in an obligation to retain your personal information for an extended period of time. These obligations may include financial record keeping, ensuring continuity of our products or services, security, fraud, and abuse prevention, or compliance with our legal obligations. In some limited cases, we may keep data for longer than needed for the purposes set out in the USA Sports Privacy Dashboard, such as: (i) replicating or backing up certain data to “offline” storage for disaster recovery purposes; (ii) truncating, redacting or summarizing raw data, log files and database records into statistical aggregate data or probabilistic data structures to understand long term trends; (iii) maintaining de-identified data for varying periods for research, reporting and product testing or development (in these cases, unique identifiers and linkages to existing data about you are broken or removed so that this data is no longer associated with you, your browser, or device); or (iv) keeping and using certain data to comply with our legal obligations, resolve disputes or enforce our agreements (for example, we might keep data associated with an account subject to litigation or a request from law enforcement). For specific information about your personal information or how your personal information is processed by a particular USA Sports product or service you may interact with, please log into the USA Sports Privacy Dashboard.
- Protecting Children’s Privacy
a. Our Services are for a general audience. We do not knowingly collect, use, or share information that could reasonably be used to identify children under age 13 without prior parental consent or consistent with applicable law. With parental permission, a child under age 13 might have a USA Sports Family Account. Visit Children’s Privacy & Family Accounts to learn more about children’s privacy at USA Sports.
- Our Legal Bases for Processing Information. We mainly rely on three separate bases to lawfully process your information. First, we need to process your information in certain ways to provide our services to you, in accordance with our Terms of Service. This processing is necessary to perform the contract between you and us. Second, where you have given, us consent to use your information in certain ways, we will rely on your consent. Third, in certain cases, we may process your information where necessary for the purposes of our legitimate interests or the legitimate interests of third parties, where those legitimate interests are not overridden by your rights or interests. Occasionally, USA Sports may rely on other legal bases to process your information, such as to protect a user’s vital interests (such as where there is a risk of imminent harm) or to comply with a legal obligation. Please see our Legal bases page for more information.
- Data Processing and Transfers
b. USA Sports processes information related to individuals in the EU/EEA/UK and transfers that information from the EU/EEA/UK through various compliance mechanisms, including data processing agreements based on the European Commission’sA Standard Contractual Clauses. By using our Services, you consent to us transferring information about you to these countries. For more information, please visit our Data Transfer page.
c. The United States and other non-EU/EEA/UK countries have different laws on data protection and rules in relation to government access to information. If you are based in the EU/EEA/UK, when your data is moved from your home country to a third country outside the EU/EEA/UK, some of these countries may not have the same data protection safeguards as your home country.
- Other Important Information
- Questions & Suggestions
a. If you have questions, suggestions, or wish to make a complaint, please complete a feedback form or you can contact us at:
770 Broadway, New York
NY 10003, USA
b. If you wish to contact our Data Protection Officer, you can do so by post to: Attn: Data Protection Officer, USA Sports EMEA, 5-7 Point Square, North Wall Quay, Dublin 1, Ireland.
c. Our article 27 Representative can be contacted by email at USA [email protected], or by post at:
MHC GDPR Representative
Mason Hayes and Curran Professional Services Limited
South Bank House
- Recent Versions
a. May 2019 – update to privacy notice;
b. October 2020 – Oath to Verizon Media name change;
c. October 2021 – updates to data transfers and legal bases; and
d. September 2022 – updates to reflect name change; additional information added regarding data retention.