Simplebet Is Introduced By LIV Golf As Their Exclusive Partner For Sports Betting Innovation

On Wednesday, the LIV Golf League declared that it had established a deal with Simplebet, a pioneer in micro-betting technologies, to serve as its official innovation partner for sports betting.

Greg Norman, CEO of LIV Golf, stated in a press statement, “Developing new ways that golf can progress into the future has been a league tenet since day one. LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of the world’s best players competing at the same time under the same conditions. With golf becoming an increasingly popular sport within the multi-billion-dollar sports betting market, our league is proud to work with Simplebet, which aligns with our competition model that every shot from every player is meaningful from start to finish.”

Imagine live betting on steroids to better grasp how Simplebet operates. For instance, you may wager on whether Cam Smith will hit the 12th fairway instead of whether he will win the competition during the second round. On the result of a seven-foot birdie putt, you can wager.

Chris Bevilacqua, CEO of Simplebet, stated, “This is a transcendent moment for the sport, and we are thrilled to serve as the Official Sports Betting Innovation Partner of LIV Golf. We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities, and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting.”

But only on a small scale: live betting. The Greenbrier will host the next LIV Golf Tournament from August 4–7.

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