The WNBA All-Star Game 2023 Attracted The Most Viewers
The WNBA All-Star Game, held at Michelob Ultra Arena in Las Vegas, saw a 16% increase in viewers year over year, making it the most viewed in 16 years.
Viewership records, including those for the game and Skills Challenge, were broken for the entire WNBA All-Star Weekend.
Viewership records, including those for the game and Skills Challenge, were broken for the entire WNBA All-Star Weekend.
The WNBA All-Star Game, held at Michelob Ultra Arena in Las Vegas, saw a 16% increase in viewers year over year, making it the most viewed in 16 years.
With a peak of 955,000, the game attracted 850,000 viewers. Almost a million people tuned into ABC to see the WNBA pregame program live. The 3-Point Contest and Skills Challenge were shown on ESPN simultaneously, with an audience that increased by 43%.
According to Front Office Sports, Satou Sabally, of the Dallas Wings remarked,
“The All-Star Game definitely contributes to the overall general excitement about women’s basketball.” “It shows that women’s basketball is fun and exciting to watch, and future partnerships and marketing opportunities definitely arise from that as well.” “Fan engagement is obviously huge, and I saw some numbers posted that it’s up to like 46% this year from the previous year. That’s amazing.”
The league said over the weekend that Phoenix will host this Game in 2024. The Phoenix Mercury will be the venue for the third time.
